Case Study - Monash Eco Reusable Straws
APPA Award Finalist – Sustainable / Eco Friendly / Recycling Programs or Initiatives – 2019
Client’s Objective
Monash needed to create a unique gift that would not only tie into their specific campaign to target 15,000 School leavers in Victoria and encourage them to attend their “Change Day Expo”, but also align with their overall sustainability initiatives.
Challenge
This campaign was to utilise a personalised direct mail program which included a custom printed DL card with variable data (student name and address) and information around their ‘Change of Preference’ Day. The chosen gift needed to fit within the DL card and envelope. Timing of the campaign was critical as the direct mail initiative formed part of a larger campaign and the students needed to receive the invitation directly after receiving their Year 12 results.
Results
Monash University’s goal to encourage HSC School leavers to attend the “Change Day Expo” was achieved with an outstanding turnout for the event, making it a huge success. The University received excellent feedback with many students mentioning “the last straw” upon visiting the Expo. The product was perfectly tied into both their campaign message and their overall sustainability objectives.
